ECON 2014: Please Choose One Company at Your Local (e.g. Canberra), Domestic (e.g. Australia), International (e.g. China): Managerial Economics Assignment, ANU, Singapore

Assignment Description

Please choose one Company at your local (e.g. Canberra), domestic (e.g. Australia), international (e.g. China), or global (truly global) market. Please answer 3 questions regarding the business operations of the chosen company by providing economic/managerial analysis and suggesting a recommendation/solution to each of 3 questions. You have to choose an existed company of any size (from emerging start-up and family business till well established multinational enterprise /truly global company).

Please provide analysis and solutions to the following 3 questions below:

Question 1:

Please briefly introduce your company. Specify one distinct product or service of your company (if your company offers a variety of products/services to the market, then specify one product/one product line) and analyze at which stage of a product cycle the company (with this product in mind) is currently operating? (based on any available information, data, reports, and insider information, observations, etc.) Support your answer and argumentation with the theoretical concept, academic articles’ support, any data needed, so provide a piece of credible evidence and argumentation to your analysis. Identify if your company does have a competitive advantage if any (provide evidence to support your opinion).

Advice: avoid choosing companies like Coles or Walmart with the absence of one distinct product. Choose a distinct product/product line (it will be much easier to do an analysis and find a  date), examples from the last semester: Uber, Qantas, Starbucks. You can use them as well, but you have to do your own analysis based on the market situation of this year and new data, that has changed. Please provide a recommendation to your company Management on recommended actions if any. The use of freshly updated information (up to February 2020) is a strong advantage, as it resembles actual real-life analysis and decision making.

Question 2:

Please analyze the type of market structure (perfect competition, monopoly, monopolistic competition, oligopoly) where your chosen company operates and present 3 main current/potential barriers to entry (if any). Support your choice of company’s market structure and your analysis with a theoretical concept, academic articles, any other credible information/data/expert opinion/industry reports/company reports/website details, etc.

Provide recommendations to company Management on the dynamics of market structure for your company.

Question 3:

Please analyze a pricing strategy for your chosen product. Please identify if your company uses any price discrimination methods and if the company uses, please define what are they. Provide a recommendation to your company Management on possible potential modifications of their pricing strategy for profit maximization. Please support your arguments and recommendation with the relevant theoretical concept, academic article, other relevant credible sources, and data if needed.

Suggested structure of your Assignment: (Word limit 1,800 words (+/-10%) doesn’t include a table of content, references, appendixes, etc.)

Paper Title (Company /Market/ Country)

• Table of Content
• Introduction and company and product introduction
• Body of Essay
  Answer Q1 + Recommendation
  Answer Q2 + Recommendation
  Answer Q3 + Recommendation
• Conclusion
• References (min 8 academic references + the rest of references)
• Appendixes (supporting data, graphs, illustrations)