| University | National University of Singapore (NUS) |
| Subject | Strategic Marketing |
Dyson Ltd has emerged with its revolutionary products in the pursuit of contemporary design and was able to meet domestic needs. Product advantage has been a key factor of Dyson’s success. It has clearly differentiated itself in the industry by infusing technology with style, establishing a modern take on lifestyle housecleaning.
Dyson will continue to be at the forefront of technology by incorporating Artificial Intelligence and launching in Singapore the new self-charging Robotic vacuum with mop function featuring advanced navigation, mapping, and automatic dirt disposal abilities. Through connection to the home Wi-Fi, it allows for remote control of the robotic vacuum through the use of a smartphone.
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