| University | Kaplan University (KU) |
| Subject | Strategic Marketing |
- Describe the product and the characteristics of the market, including information on the market size where available, as well as market trends and characteristics.
- Explain in depth the segmentation criteria that the company uses for this product, and analyze the effectiveness of this approach. Make sure you support your views with evidence. Develop profiles of the various segments, identifying the priority segments.
- Describe the positioning of this product against the competitors.
- Critically review whether the marketing strategies undertaken by the organization are aligned with the segmentation profiles, and make recommendations as to what improvements or changes could be made.
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