| University | Kaplan University (KU) |
| Subject | Event Management and Planning |
Question 1
Describe the marketing mix strategy of the event. Explain how each of the following elements could contribute to the success of the event.
(i) Product
(ii) Price
(iii) Promotion
(iv) Place
Question 2
Review and discuss the following in the event’s sponsorship plan:
(i) Sponsorship assets
(ii) Sponsorship approach used by the organizer
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