Describe Briefly the Organization, its Purpose and its Business: Culture & Organisation Assignment, KU, Singapore

Answer the following questions:

1. Organization Purpose
Describe briefly the Organization, its purpose and its business.
(Note: Some research may be necessary, at least 2 references)

2. Organization Structure

Based on SIA’s organization structure in the figure in Appendix B:
a. What form of organization structure has SIA adopted?
b. Explain 2 advantages and 2 disadvantages of this structure for SIA.

3. According to the article:

a. What are 2 reasons why a ‘transformation’ of SIA is long overdue?

b. What specific lesson in organizational structure can be learnt from Qantas’ transformation? And in what way can it help SIA?

4. Is SIA facing a structured or unstructured problem? Give 2 reasons for your answer.

5. Give another example of an unstructured problem in SIA’s workplace.

6. What kind of decision-making style do you think would be LEAST APPROPRIATE for the situation published in the article? (i.e.

The directive, Analytical, Behavioural or Conceptual?). Give reason(s) for your answer (at least 2 references).

7. Apply the first 5 Steps in the Rational Decision Process with elaboration for each step in the context of SIA’s problem.

8. Identify 2 important leadership qualities of the SIA CEO that is necessary for him to transform the organization to regain its position of strength in the airline industry. Explain why they are important.