Define Domestic Tourism, Outbound Tourism, Propensity to Travel, Leisure Tourism, and Hospitality Industry: Learning and Academic Skills Assignment, BAC, Singapore

AIMS OF CW LITERATURE REVIEW

• To identify gaps in the literature
• To avoid reinventing the wheel (at the very least this will save time and it can stop you from making the same mistakes as others)
• To carry on from where others have already reached (reviewing the field allows you to build on the platform of existing knowledge and ideas)
• To identify other people working in the same fields
• To increase your breadth of knowledge of your subject area to provide the intellectual context for your own work, enabling you to position a project relative to other work
• To identify opposing views
• To put your work into perspective
• To demonstrate that you can access previous work in an area
• To identify information and ideas that may be relevant to a project
• To identify methods that could be relevant to a potential project

AIM OF CW MODULE REFLECTION

The purpose of reflective writing is to help you learn from a practical experience. It will help you to make connections between what you are taught in theory and what you need to do in practice. You reflect so that you can learn.

Your reflections should include

1. Your opinions
2. Personal experience
3. Evidence to back up your thoughts and/or opinions

Requirement:

Task: A 1500 – 2000 word individual report that defines Domestic tourism, Outbound Tourism, Propensity to travel, Leisure Tourism, and Hospitality industry; Explains in detail any 5 challenges hindering the growth and development of domestic tourism and hospitality in Botswana and Describe any 3 solutions that can be used to address the challenges facing Botswana’s domestic tourism and hospitality industry.

CW: ASSIGNMENT

Abstract: The study aimed at identifying and explaining the current challenges faced in the development of domestic tourism in Botswana. A review of recent travel patterns by Batswana shows an increasing outbound movement for leisure purposes. This in itself shows a propensity to travel which is an antecedent to tourism engagement. However, the good outbound leisure travel numbers have not translated to domestic tourism consumption. The research used a focus study approach with purposively selected tourism stakeholders to explore the challenges encountered in the development of domestic tourism. A constant comparative method of data analysis was used to analyze the data collected.

The findings indicated that domestic tourism in Botswana is lacking behind because Botswana has a mono-product tourism offering which is wildlife-based and highly-priced leaving Batswana with one option of travel which is outbound. The second finding is that the culture of Batswana generally does not involve traveling for leisure activities because they always have to be on their farms and cattle posts. Thirdly the policy which advocates for a high-value low volume approach has resulted in high prices for tourism services in Botswana especially accommodation.

In conclusion, the study observes that outbound travel by Batswana is a response to lack of choice locally and recommends diversification to the product offering in Botswana to take advantage of this market. Education, awareness campaigns, and concessionary rates for residents during the off-season are also recommended to sensitize the residents about product offerings within the country and address the affordability issue.

Guided by the Morupisi and Mokgalo (2017)’s abstract (on page 3) on domestic tourism in Botswana:

1. Provide 2 widely accepted definitions of the following terms;
   • Domestic tourism
   • Outbound Tourism
   • Propensity to travel
   • Leisure
   • Tourism and Hospitality industry
2. Explain in detail any 5 challenges hindering the growth and development of domestic tourism and hospitality in Botswana.
3. Describe any 3 solutions that can be used to address the challenges facing Botswana’s domestic tourism and hospitality industry

The report will cover the following;

• Introduction to Domestic Tourism and Hospitality in Botswana
• Defining the following terms; Domestic tourism, Outbound Tourism, Propensity to travel, Leisure, Tourism, and Hospitality industry
• Explain in detail any 5 challenges hindering the growth and development of domestic tourism and hospitality in Botswana.
• Describe any 3 solutions that can be used to address the challenges facing Botswana’s domestic tourism and hospitality industry
• Conclusion
• Reference List