COM302: Define and Discuss the Terms ‘Privacy and Surveillance’ in the Context of Web Analytics by Drawing on an Example from Your Research: Web Analytics Case Study, MU, Singapore

The following questions and provide a 400-word response for each. Your responses will be marked on: your definition of key concepts; the quality, accuracy and relevance of your answer; appropriateness of the chosen example including evidence of research; demonstrated engagement with the unit material; and clarity and accuracy of written expression.

1. Define and discuss the terms ‘privacy and surveillance’ in the context of web analytics by drawing on an example from your research.
2. Explain how web analytics data sets, such as those derived from Google Analytics, can be used to support strategic web communication initiatives, by drawing on an example from your research.
3. Describe some of the ways that web data influences how people search for information online.
4. Explain the role that visualisation plays in helping audiences to understand the complexities of web data.
5. In your opinion, was the Cambridge Analytica issue a wake-up call for web users and web researchers who collect and analyse web data and what impact did the case have on web research?
6. Define the terms ‘datafication’ in the context of web analytics.
7. Explain how qualitative data and analysis can be used to support the insights provided through web analytics.

Please provide in-text references (at least one academic reference and one non-academic reference per answer) and one final reference list.