COM301: Demonstrates a Conceptual Grasp of Key Terms and an Analytical Approach to Topic Reading: Public Relations Assignment, SUSS, Singapore

Reading analysis #1:

Demonstrates a conceptual grasp of key terms and an analytical approach to topic reading, 500-word

Reading 1:

The construction of Australia Day: a study of public relations as ‘new cultural intermediaries’

Australia Day is a foremost expression of Australian culture and identity, celebrated with much fanfare each year on a nationally declared public holiday. The National Australia Day Council (NADC) describes the national day as one on which Australians come together as a nation to celebrate what’s great about Australia and being Australian. It’s the day to reflect on what we have achieved and what we can be proud of in our great nation’ (NADC 2011a).

The theme for Australia Day in 2011 was ‘celebrate what’s great’ – even though the national Australia Day website acknowledges that many indigenous Australians refer to 26 January as ‘survival day’ or ‘invasion day’ (NADC 2011b), and the official history of Australia Day by Kwan records that ‘Aboriginal Australians have continued to feel excluded from what has long been a British pioneering settler celebration’ (2007). The upbeat rallying theme of Australia Day points to the focus of this article which reports research that unpacks the construction of Australia Day to identify the pivotal role played by ‘promotional intermediaries’ – in particular, public relations (PR) practitioners as a group of influential but largely under-studied ‘new cultural intermediaries’.

Reading analysis #2:

Demonstrates conceptual grasp of key terms and analytical approach to topic reading, 500 word

Reading 2:

ENGAGING

A Guide to Interacting Respectfully and Reciprocally with Aboriginal and Torres Strait Islander People, and their Arts Practices and Intellectual Property

The guide is intended to assist students and academics across Australia, especially in an Arts faculty (Humanities and Social Sciences). Undergraduates, postgraduates and teaching staff members in the visual, musical and performance arts, linguists, anthropologists, sociologists, historians, public intellectuals etc. can use the guide to engage with ‘Traditional Cultural Expressions’ (a.k.a. TCEs) such as song, dance, visual arts and stories, in a way that is respectful, reciprocal and benefits all.

Reading analysis #3:

Demonstrates conceptual grasp of key terms and analytical approach to topic reading, 500-word

Reading 3:

Reporting on cultural diversity

Cultural diversity—it’s good for business

Cultural diversity is an international, economic, social and cultural asset for WA. Diversity of skills and talent, for instance, is the key to a productive workforce and a dynamic economy. The media can play an important role in highlighting the benefits that businesses and the State derive from the knowledge and networks of the overseas-born workforce in WA. From mining to medical research, every sector of the economy has been enriched by the skills and acumen of people from culturally and linguistically diverse backgrounds.