CM2045 Coursework Assignment Brief
This coursework requires you to conduct a detailed case study analysis of the legal case National Association of the Deaf, et al. v. Netflix (2011-2012). This case was a turning point in web accessibility, focusing on the provision of closed captions on streaming content and the application of disability law to online businesses.
You will analyse the case background, legal arguments, accessibility concerns, court decision, and broader implications for the technology industry. Your work must be presented in two deliverables:
1. A written report [35 marks] providing an in-depth case study analysis.
2. A recorded presentation [15 marks] summarising key findings concisely.
This assignment assesses your ability to:
- Conduct rigorous research using diverse, credible sources. The focus could be on technical standards such as those provided by The Web Content Accessibility Guidelines (WCAG), press releases from both parties, legal documents, web articles, quotes from either parties and/or their representatives as well as a range of other literature and media sources that you consider appropriate for eliciting the key points and presenting a coherent, informative research report. The Disability Rights Education & Defense Fund provide an introduction and timeline for the case history as a starting point for your research https://dredf.org/nad-v-netflix/
- Analyse legal, ethical, and technological aspects of accessibility.
- Communicate findings clearly and professionally in both written and spoken
- Use visual elements effectively to enhance analysis.
- Synthesise information and propose insightful recommendations.
Assignment Deliverables & Marking Breakdown
1. Written Case Study Analysis [35 marks total]
Your formal report (2,000–2,500 words) should be structured as follows:
| Section | Description | Marks |
|---|---|---|
| Executive Summary | A concise (≤250 words) summary of the case, key findings, and lessons learned. | 5 |
| Introduction | Introduces the case, outlines its significance, and sets up the analysis. | 2 |
| Background | Context on Netflix, National Association of the Deaf, and online accessibility at the time. | 3 |
| Chronology of Events | A structured timeline of key case events, including legal milestones and Netflix’s responses. | 5 |
| Analysis of Accessibility Issues | Explanation of closed captioning as an accessibility barrier, referencing WCAG guidelines. | 5 |
| Impact Analysis | Discusses the impact on deaf and hard-of-hearing users, using advocacy perspectives where possible. | 5 |
| Legal Analysis | Detailed analysis of the arguments from both sides and the court’s reasoning. You may utilise case law. | 5 |
| Lessons Learned & Recommendations | Key takeaways from the case with clear, actionable recommendations for streaming services and other online businesses regarding accessibility compliance. | 5 |
Expectations for the Written Report:
- Your analysis should be well-structured, clearly written, and professional.
- Use a consistent and academically appropriate citation style (e.g., APA, Harvard, or IEEE).
- Research should draw from credible sources, including legal documents, news reports, advocacy group statements, and any other source of information deemed appropriate and relevant. You may also rely on expert opinions, interpretations and consensus around the legal milestones of this case.
- Critical engagement with the material is expected—avoid simple summaries. Instead, analyse and evaluate the arguments and implications.
- Visual elements must be well-integrated and genuinely enhance the report, not serve as filler content.
2. Presentation [15 marks total]
You will create a 5–7-minute recorded presentation summarising your case study analysis of the key points mentioned in your report. AI including generative AI tools and LLMs should not be used to form any part of this assignment. The presentation should be recorded using screen recording software (e.g., PowerPoint with narration, Loom, OBS Studio) and should include visually engaging slides to support your key points.
| Component | Description | Marks |
|---|---|---|
| Visual Aids | Well-designed slides that enhance understanding and are visually appealing, clear, and well-structured. | 5 |
| Delivery | Professional and engaging delivery. Clear pacing, confident tone, and appropriate emphasis. | 5 |
| Content & Structure | The presentation follows a logical structure, covers all key points concisely, and maintains a clear focus. | 5 |
Expectations for the Presentation:
- Your slides should be professionally designed, uncluttered, and support—not replace—your spoken delivery.
- Your narration should be clear, confident, and engaging, avoiding monotone delivery or excessive hesitations.
- The presentation should flow logically, emphasising key legal, ethical, and technological aspects while keeping within the time limit.
- Avoid reading directly from your slides—use them as visual prompts to reinforce key ideas.
Submission Requirements
- Written Report: Submit as a PDF or Word document.
- Presentation: Submit as a video file (MP4).
- File Naming Convention :pdf and CM2045_SRN_Presentation.mp4.
Assessment Criteria Recap
Your final grade will be based on both deliverables, weighted as follows:
- Written Case Study Analysis: 35 marks
- Presentation: 15 marks
Total available on this coursework: 50 marks
Both the written report and the presentation must demonstrate strong research, critical thinking, and professional communication skills.
Final Notes
This coursework brief outlines the core expectations for your work. Use it as a guideline while allowing room for your own analytical voice and interpretation. If you have any questions about the assignment, seek clarification well before the deadline.
[End of coursework Assignment]
Facing Challenges With CM2045 Coursework Assignment?
Native Singapore Writers Team
- 100% Plagiarism-Free Essay
- Highest Satisfaction Rate
- Free Revision
- On-Time Delivery
