| University | National University of Singapore (NUS) |
| Subject | Social Media Marketing |
Coursework 2: PR and Social Media Strategy Analysis
Description of task Your CW2 assessment will take the form of a 2,500-word essay:
- Choose two public relations campaigns run by NGOs and perform a comparative analysis of the communication strategies they have used.
- Draw on the notions of power, discourse, the public sphere, ethics, and activism covered in the module.
- Refer to relevant academic and professional literature to make your argument.
This is an individual task. You must submit a Word document to Blackboard with the following information:
- Cover page indicating your name, student number, module code (i.e. 2012MP: Public Relations and Social Media) and coursework title
- A brief one-page summary of your chosen PR campaigns
- A comparative analysis of two PR campaigns
- Links to your chosen PR campaigns
- Reference list – CU Harvard referencing style
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