| University | Singapore Management University (SMU) |
| Subject | Brands and Branding |
Assessment Details:
“Choose a brand and critically evaluate its current branding strategies. Applying appropriate brand concepts and theories covered in the course, discuss its future development”.
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This assessment tests your ability to:
- Apply theory into practice in order to critically analyze and evaluate different brands.
- Develop brand management and communication strategies.
- Be innovative and creative whilst remaining rooted in market, competitive & company conditions.
- Writing, research, and independent study skills.
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