BUS225: You are a services Marketing Expert Blogger who Often Applies new Thinking for service organizations through research insights: Service, Retail and Relationship Marketing Assignment, MU, Singapore

ASSESSMENT 1: Service Expert Blog Post

You are a services marketing expert blogger who often applies new thinking for service organizations through research insights. You are using your blog based on evidence to provide content to help service industries stay up to date with new knowledge in the field.

You will be provided two key service-related journals. You are required to understand and apply the content from one of the journals AND to add your expert perspectives on the topic. In your post, you can include major points of the article, recommendations, and/or contemporary trends, success or failure examples from service industries and/or major brands.

The aim of the blog is expected to attract an audience such as business owners and people who are keen to learn about new research in the field that can benefit their work. The post will be assessed on how well the research paper is understood and integrated, how engaging, accurate and relevant the content is, the professionalism and writing of the blog.

You can include infographics, multimedia or links that may be relevant to engage readers. The blog post should not be more than 800 words, excluding references. You can use free blogging tools such as Wix or WordPress.

Example: https://www.youtube.com/watch?v=p3jX1AZICZE It is your responsibility to find a suitable platform and learn how to construct the blogpost.