| University | Singapore Institute of Management (SIM) |
| Subject | BUS0119: Principles of Marketing |
Questions
- Describe the nature of the company and product Introduce the report flow.
- Determine the most relevant forces and environmental issues 10 that could have a real and dramatic impact on the business.
- i) Target Market – Identify your primary target market using the four segmentation bases. 10
ii) Positioning Statement – State the positioning strategy of your brand or product clearly and concisely. - Describe the product features, benefits, branding, etc. Apply the new product development process to new products.
i) Identify your price position relative to the competition and recommend what pricing tactics will be adopted.
ii) Describe your proposed distribution channel structure and strategy.
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