University | Singapore University of Technology and Design (SUTD) |
Subject | BUS 371: Strategies for Reaching New Markets |
Assignment Questions
Question 1: The US-China trade war has been one of the most significant events in the global economy in recent years. Beginning in 2018, the tit-for-tat trade war has resulted in billions of dollars of tariffs imposed between the two countries. The trade war has dampened business sentiments and confidence in global economic growth. Moreover, American multinationals have started to shift their production out of China (or plan to do so), to other countries in Southeast Asia and beyond. Indeed, the trade war has signalled fraying relations between the two major powers.
Critically appraise five (5) key consequences of the Sino-American trade war on Singapore-base businesses interested in investing in China.
Question 2: Effective supply chain management strategies are critical to doing business in China. In view of crises ranging from economic recessions to natural disasters to labour strikes, a significant aspect of supply chain management is ensuring the resilience of supply chains.
Formulate and discuss three (3) important factors necessary for building supply chain resilience in China. You are required to provide clear justification for the factors that you have considered.
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Question 3: China boasts the largest e-commerce market in the world. In 2018, total online retail sales exceeded USSI trillion, and this figure is poised to continue growing in the near future. Indeed, China’s e-commerce market is not only highly lucrative but also essential for any firm to leverage if it is serious in doing business in China.
Critically assess China’s e-commerce market and its consumers. In your answer, be sure to consider the following prompts:
(i) The overall landscape of China’s e-commerce market
(ii) Consumer base, preferences and behaviour
(iii) Three (3) key pillars contributing to China’s successful e-commerce market
(iv) Two (2) potential challenges for foreign firms in China’s e-commerce market and two (2) related solutions
(v) The future of China’s e-commerce
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