| University | National University of Singapore (NUS) |
| Subject | BSP3001: Strategic Management |
Assignment Task:
The task is to make a competitor/competition analysis on the following topic:
Business Coaching service/agency
The paper should be about 12 pages with written text.
The main focus should clearly be on the analysis.
Simply select a business coaching agency/service. Should be a little more famous. The country of the agency/service can be from the USA, UK, Germany, France, or somewhere in Asia. Basically, it does not matter where the agency is located. Just explain a bit why this agency/service was chosen.
The following things should be mentioned in the paper:
- Abstract
- Introduction (mention the agency/service)
- Industry definition (around 1 page)
- PESTEL Analysis
- Porter’s Five Forces Analysis
- Strategic Groups Analysis
- Internal/External factors
- Conclusion
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