| University | Singapore Polytechnic School of Business (SP) |
| Subject | Diploma In Marketing |
Task 1:
a) Briefly explain the role of Marketing and discuss how marketing function influences other functional departments.
b)Critically Analyse and Evaluate the importance of marketing function in improving/assisting organizational integration within today’s contemporary organizations.
Task 2:
a) Consider these two competitors given in the scenario and draw out the marketing mix (7 Ps) for both the brands. Clearly highlight any marketing mix differences between the two companies.
b) Considering the marketing context of the two brands, discuss briefly how the difference in marketing tactics has been successfully used to achieve marketing objectives.
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