| University | Kaplan University (KU) |
| Subject | Bachelor of Arts (Honours) in Marketing Advertising and Public Relations |
Introduction — Aim of this assignment ie. the purpose of your writing; Indicate the Brand of your choice and briefly why; Overview of what you will be examining ie. the success/failure of advertising strategy by the brand. •
Background – Brief on the company profile. What is the advertisement campaign or product?
• Identify the advertising tools used by the brand selected. Use screenshots to support the discussion where possible. — List. Describe briefly. Arse the adv tools used by your selected brand. For example, Print ad =
• Critique the advertising strategy used by the company
• Recommendations – focus on Advertising tools/ strategies, not on products. What? Why? (advantages) (discuss the strengths/advantages of the adv tool that you recommended)
• Evaluation and control – review the effectiveness of the Advertising campaign
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