| University | Singapore Polytechnic School of Business (SP) |
| Subject | International Business |
Benchmark Holdings PLC You need to take three possible countries where the company is not currently present to start the primary selection process. You will finally select the most suitable country from the initial selection based on the company’s current position and market attractiveness.
Doing business, Worldwide governance indicator (WGI), UN COMTRADE, CIA.GOV, and World Bank Data bank will be good data sources. The institution-based view should provide the theoretical underpinning for this project. Institutional quality analysis.
- Institutional homogeneity and heterogeneity analysis
- Liability of foreignness analysis
- Production factor accessibility analysis
- Analysis of the market potential
- Market accessibility
- Target segment identification and sales potential analysis
- Analysis of the competition from domestic and other MNCs
- Selection of the market with the highest potential and best accessibility
- Application of Porter’s National Diamond framework to assess patterns of comparative advantage among possible destinations
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