BE413- Porter’s 5 forces and any other framework that you deem suitable to assess the international business environment, Singapore

The task:

Each student will be required to pick an SME for this assignment. Size of the company does not matter. Acting as a consultant to the company you have chosen, you will need to analyse and recommend suitable modes of international expansion as part of your international growth strategy for the company of your choice.

Your analysis should include PESTEL analysis, Porter’s 5 forces and any other framework that you deem suitable to assess the international business environment in the selected host country. You will also need to propose the mode of entry such as export, licensing, franchising or OFDI 9equity joint venture, wholly owned subsidiary or acquisition) into that country. Proposed mode of entry strategy should tie back to the initial PESTEL and Porter’s 5 forces analysis.

While you may make various suggestions for the chosen organization of your choice, it is recommended that you focus on one suggested mode of entry into one particular country. You are free to choose any country to expand the business into.