BBS63 PT Group Project for Economics and Market Innovation, Singapore

• Microeconomic Multisided Market
• Demand and Supply Network Effect
• Elasticity Critical Mass
• Organizing Production and Output Service and Subsidy Based
• The Firm and Market Structure
• Chicken and Egg Problem

By allowing the students freedom with regard to their business report, it is hoped that you will choose a proposal that you find interesting. The firm must be selected existing in Singapore.

Group Project Requirements

Given that team members may have contributed to differing extents in developing a business report, project group leaders are asked to complete a form regarding the work of each student. All students are aware that statements will be made regarding the work of each team member. This ensures that marks can be deducted if students are identified as ‘free-riding’. However, this problem has only arisen very rarely, and a brief meeting with each group member has been sufficient to determine how the marks
should be distributed.

Formal and informal student feedback indicates that the students greatly enjoy working on the project and appreciate being given the opportunity to apply their Economic knowledge to the business report. The standard of projects submitted has always been high, it is reflecting the students’ interest and enjoyment in this piece of work.

Basic Formatting

• Running Head: Team members – Firm Name or/and Brand-Name Product – Date
• Table of contents
• Font: Times Roman 12-points Font size
• Line Spacing: 1.5 lines
• Word count: 3000 words
• Page Number: No page number should appear on the title page. The remainder of the document should be numbered consecutively with Arabic numerals, beginning with “1” on the first page of the introduction.
• Paragraphs: organizing the sentences in paragraph according to a logical order.
• References: Harvard Referencing Style and minimum 15 sources
• Group logbook with five group meeting records, you can download the logbook from the Brightspace.
• Plagiarism certificate for all the members
• Appendix: your choice, no limit

Project Guideline

1. Executive Summary (200 words)
2. The introduction should provide a brief overview of the selected firm’s background, identifying it as a platform company (400 words).
3. Explain how the selected multisided company can leverage tipping points to drive its growth in a competitive market and provide real-world examples (600 words).
4. Discuss how price competition strategies can improve the selected multisided company’s business performance, contributing to its competitiveness in the industry, and provide real-world examples (600 words).
5. Discuss how the selected multisided company can use network effect moats to create barriers to entry in its industry, and provide real-world examples (600 words).
6. Discuss how the selected multisided company can effectively enhance productivity to scale its business to the next level and provide real-world examples (400 words).
7. Conclusion: Examine how the selected multisided company can contribute to the growth and development of the Singaporean economy through its innovative business model (200 words).

Additional Assignment Guidelines

• Search through newspapers, magazines, or journals that are relevant to the economic concepts discussed in class.
• The chosen article or articles should preferably be published in the last twelve months.
• Analyze and identify linkage between the economic concepts and the multisided platform model you have learnt in class with the discussion in the article/articles.
• Apply the economic models learnt to discuss the economic challenges faced by the economy concerned and to explain the rationale for the economic policy(ies) chosen by the government to overcome the challenges.
• Illustrate your discussion with diagrams and economic models to enhance your discussion.
• The article/articles from newspapers, magazines, or journals may serve as the main focus of your analyzed report. However, you are free to discuss other relevant information which relates to the aims and objectives of the assignment.
• Course members should familiarize themselves with the University’s policy on the late submission of coursework.
• This assignment must be submitted on Brightspace on the submission date.