B227: Table of Content Aim of Assignment and Perspectives on Topic: Consumer Behavior Assignment, RP, Singapore

University Republic Polytechnic (RP)
Subject B227: Consumer Behavior


  1. Table of Content
  2. Aim of Assignment and Perspectives on Topic
  3. Target Segment Profile
  4. Strategy based on consumer decision making
  5. Impact of culture
  6. Impact and influence of family
  7. Motivating the consumer
  8. Leveraging on consumer personality and self-images
  9. Communications strategy
  10. Capturing consumers’ attention
  11. Consumer learning to influence purchasing decisions
  12. Influencing consumer attitudes
  13. References
  14. Graded Assignment Declaration

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