| University | Republic Polytechnic (RP) |
| Subject | B227: Consumer Behavior |
Content
- Table of Content
- Aim of Assignment and Perspectives on Topic
- Target Segment Profile
- Strategy based on consumer decision making
- Impact of culture
- Impact and influence of family
- Motivating the consumer
- Leveraging on consumer personality and self-images
- Communications strategy
- Capturing consumers’ attention
- Consumer learning to influence purchasing decisions
- Influencing consumer attitudes
- References
- Graded Assignment Declaration
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