B218: The Online survey, Conducted by Marketing Research Firm Toluna Between April 22 and May 19 :Business Statistics Assignment, RP, Singapore

Question.1

Singaporeans accept some privacy loss in Covid-19 battle but surveillance method matters: Research Study

The online survey, conducted by marketing research firm Toluna between April 22 and May 19, asked 1,537 respondents how much they agreed or disagreed with potential measures that the Government could take to prevent the spread of Covid-19.

The survey’s demographics is representative of the broader population. However, those below the age of 21 and senior citizens who do not use the Internet were excluded.

Respondents were asked to rate their level of agreement on a scale of 1 to 5, where 1 strongly disagrees and 5 strongly agrees. Just under half of Singapore residents are agreeable (rated 4 and 5) to have their cellphone data tracked without their consent for the sake of contact tracing, according to the survey on attitudes towards the use of surveillance technologies in the fight against Covid-19.

The results of the survey show, however, that a large part of society is willing to give up some personal privacy for the sake of safety and a speedier return to normal life.

The survey found that there were differences between employment status when it came to attitudes towards surveillance, with full-time employees showing more openness to it.

The survey data as a whole indicates that respondents by and large are supportive of the Government’s efforts to “flatten the curve” and to prevent Singapore’s healthcare system from being overwhelmed, the study said.

But it added that any type of sweeping government-sanctioned surveillance program, however well-intentioned, raises serious questions that must be addressed, such as how sensitive personal data is being used, who has access to it, and whether it can be exploited by private companies in the future.

Question 2

John joined Zappy Food Delivery as a food delivery rider for the past 32 weeks. The average earning of a food delivery person in the company is $895 per week.

Conduct a hypothesis test at a 5% significance level, to determine John’s earnings compared to that of an average delivery person in Zappy Food Delivery.

SECTION B

WonderGym is a new gym in town. They are planning some promotional programs to draw in customers to try their programs.

Question 3

Scenario A-1

WonderGym is conducting 2 types of exercise classes (virtual and actual) for their customers.

They conducted a hypotheses test to review their revenue from last month for both types of classes(classes conducted virtually or classes conducted in their premises) to see how the classes are compared.

Scenario A-2

WonderGym offered weekly training sessions complimentary for one month, with a total of thirty customers who completed all the sessions.

WonderGymconducted a statistical test to determine if there is a change in these customers’ muscle mass after the one-month period.

Question 4

A beverage company has launched a new isotonic drink, Refuel, which is fortified with vitamins and minerals. They conducted the following statistic tests:

Plan B-1

To analyze last quarter’s sales of Refuel from four different regions where the Isotonic drink was launched.

Plan B-2

To conduct a taste test to determine if their four flavors are equally liked by their consumers using a scale of 1 to 5 where 1 is the “least appealing” and 5 is the “most appealing”