| University | Kaplan University (KU) |
| Subject | Global Marketing |
Assuming the role of a Marketing Director, you have been tasked to create a global marketing plan for Love, Bonito for its business expansion outside Singapore. Love, Bonito has taken the world by storm with its fresh and stylish apparel for everyday womenswear.
Founded by Rachel Lim, the multimillion-dollar business leveraged technology by improving the retail shopping experience through the usage of Augmented Reality (AR) to deal with user experience for their online store.
The brand has since expanded to Indonesia, Cambodia, Malaysia, and Hong Kong. Your report will provide a marketing plan for any ONE of the following countries: Japan, Vietnam, China, Thailand, Korea, Taiwan, India, Australia, and France. Students should not choose the same country. You should get your lecturer’s approval in your selected country, on a first-come-first-served basis.
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