Assignment Details:
Course: Master of Business Administration in Banking and Finance (MBFD5 1914A) & Master of Business Administration in International Marketing (MIMD5 1914A)
Module Code & Title: ASB4904 Applied Business Projects (Business Planning)

Question: Individual Assignment On Applied Business Project
You are asked to think about and adopt a business idea for the purposes of this module and its assessment process. The “business” might be one within the public or voluntary sectors or might be a profit-making private-sector concept. It must be a new idea and one that you have not used for assessment in other modules at this or other universities.
In order to drive the concept forward, you are required to write a formal business plan on behalf of the business that will ensure its success. Success can be measured in a number of different ways and you must identify your criteria for success. An example might be the securing of finance for a particular project; another might be the achievement of certain operational objectives. The Plan will, therefore, have a wide readership and must include sufficient information to satisfy this broad range of different interests.
The Plan must be presented in an acceptable format and include research-based information. The course lectures will inform the format: certain points will need to be addressed and these will be made clear during the course.
Although the Business may be make-believe, you are required for the purposes of this assignment to base your assumptions on ascertainable facts.
While it is difficult to be prescriptive as to the length of a document such as this, it is unlikely that you will be able to complete an acceptable plan in fewer words than 5,000 and you are asked to treat this (+/- 10%) as a maximum number of words. In addition, it is expected that you furnish an appendix incorporating financial projections, including budgeted profit and loss accounts and cash flow projections over three years at quarterly intervals and budgeted balance sheets (1) at the stage of launching the Business, (2) at the end of Year 1, (3) at the end of Year 2 and at the end of Year 3 (4 balance sheets in all).
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