304MKT: Based on Your Academic Research, Critically Evaluate How the Concept of Experiential Marketing Contributes: Contemporary Marketing Issues Assignment, PSB, Singapore

Assignment Overview:

You must select one of the following questions

1. Based on your academic research, critically evaluate how the concept of experiential marketing contributes to the customer experience and loyalty. Furthermore, select three organizations that demonstrate the application of experiential marketing and show how theories can be applied to these organizations.

2. Based on your academic research, critically evaluate how the concept of branded content on social media marketing can help to build corporate reputations and brand sales. Furthermore, select three organizations that demonstrate the applications of branded content on social media and show how theories can be applied to these organizations.

Academic databases such as Business Source Complete, Sage. Emerald and Science Direct, Proquest, etc.

Practitioners’ databases such as Marketing Week, Brand republic, TED, Economist, Bloomberg BusinessWeek, and Financial Times, etc.

Learning Outcomes Assessed:

1. Undertake a critical analysis of current marketing issues
2. Synthesize emerging issues and concepts from a range of academic journals, and relevant texts.

Content of the report:

• Executive summary: less than one A4 page
• Table of contents
• Introduction
• Main body
• Conclusion
• Recommendation
• References