COMM2490: Develop Your Own Set of Account Management Principles or Guidelines: Client Management Report, SIM, Singapore

Assessment task

Develop your own set of Account Management principles or guidelines for building strong client relationships in an 1200-word report.

Rationale

This assessment piece requires you to make explicit your Account Management operating principles based on your wider research (theory). This is a valuable exercise even if you are not planning to pursue an Account Management career as your principles extend to how you plan to work with the most vital resource of all people.

Learning outcomes

1. Analyze and interpret the dynamics of professional advertising relationships within a business context.
2. Critique and apply relevant advertising theory to leading and managing advertising agency clients.
3. Apply initiative and judgment in planning, problem-solving and decision making in your professional practice or future study.