Best practice in destination management and marketing to analyse the strategies, Singapore

Policy Review Paper

Apply existing knowledge on best practice in destination management and marketing to analyse the strategies and/or policies of a given tourism destination.
Focus on the policies or/and strategies of a country or city, how it connects to the tourism destination (cultural…)

Requirement:

1. Write a review of the academic literature relating to either destination management, destination marketing or policy and planning. This review should include at least 12 references from the academic literature (this may include books and referred journal articles)
2. Select a specific tourism destination (South Asian Regional Cooperation, Cambodia, SIJORI, ) with an identifiable DMO
3. Obtain printed documentation of the relevant strategies of this DMO with reference to visioning, marketing, branding, planning and product development.
4. Review and critically assess the strategy document according to key principles identified in the literature reviewed in section 1.