| University | National University of Singapore (NUS) |
| Subject | A2359C: Pharmaceutical Sales and Marketing Project |
1. Company Background and Distribution Role (4 Marks)
Provide a brief background of your company’s profile, and explain the role it plays in the distribution channel of the product.
2. Product Features and Legal Classification (7 Marks)
Describe the features of the product your team is working on. Also, state the legal classification of your product and the regulatory act governing the advertisements and promotions of your product.
- The product should be regulated by the Health Sciences Authority.
- It can either be an existing product in the market or a new product with attributes proposed by the team.
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3. Marketing Mix of 4Ps (16 Marks)
Apply the marketing mix of the 4Ps (Product, Price, Place, and Promotion) to your product. Describe the marketing strategies, tactics, and sales promotion activities that your team plans to undertake.
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4. Perform a SWOT analysis on your team’s product. (8 marks)
5. Research and identify two competitors in the market and state your references
clearly.
(i) Compare your product against the identified competitors.
(ii) Discuss the unique selling proposition of your product against the competitors.
(15 marks)
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