Understanding and synthesis: organisational profile, product/service and target market: Digital Marketing, Report, SUSS, Singapore

Understanding and synthesis: organisational profile, product/service and target market

Demonstrates insightful understanding of the organisation, its product/service and target market, with critical application of theory.

Influencer and Social Media Marketing Strategy

Describes and critically analyses the organisation’s influencer and social media marketing strategy and metrics. Critical analysis, detailed argument; clear and relevant application of concepts

Produces a critical, detailed and insightful influencer and social media analysis, which is linked to theory, and shows effective use of relevant research evidence to support ideas.

 Recommendations

Concise and logical link to the case; the recommendation flows from the analysis and adds value to the organisation.

Recommendations are insightful, creative, well- justified and logical.

Written communication Weight:

Uses correct grammar, punctuation and spelling throughout.

Eloquent use of language

APA referencing

Complete and accurate APA referencing.