| University | University of Edinburgh (UOE) |
| Subject | Undergraduate Business Research Methods |
Topic 2: The Impact of Social Media Marketing on Brand Loyalty
Research Objectives
1. Analyze the influence of social media marketing strategies on brand loyalty.
2. Examine how different social media platforms affect customer engagement and brand perception.
3. Identify key factors that contribute to successful social media marketing
campaigns.
4. Evaluate the long-term effects of social media marketing on customer retention.
5. Assess the role of social media influencers in building brand loyalty.
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