| University | Singapore Management University (SMU) |
| Subject | Global Marketing |
The Scenario
The company you analyzed for Assignment 1 decided to seek growth opportunities and now considers expanding (further) into the global marketplace. The board of your company is asking you to develop a global marketing plan for a country in which your chosen company does not already operate. Your plan will help the board to make a final decision about which country to target.
Buy Custom Answer of This Assessment & Raise Your Grades
Your task
Focus on the company you analyzed in Assignment 1.
- Choose one country that the company is not already operating Make sure to justify why you believe this country might be a good market for the company.
- Assess the market attractiveness of the one country that you have chosen for your company and offer strategic and tactical suggestions of how to best enter this market.
- Follow the 5-Step Global Marketing Plan Framework. The report should include information on the potential target markets’ macro and micro environments; recommendations on the market entry strategy and target customer; recommendations on how to adapt (or not adapt) the marketing mix for this country market. It should also include an invest – not invest recommendation. Do not consider costs/budgets.
Stuck with a lot of homework assignments and feeling stressed ? Take professional academic assistance & Get 100% Plagiarism free papers
Need support with your Global Marketing Assignment 2? Our Online Assignment Help is here for you. We specialize in TMA Assignment Help and offer comprehensive Report Writing Assistance. Singapore students can pay our experts for personalized help to excel in their courses. Get top-quality assistance tailored to your needs.
Looking for Plagiarism free Answers for your college/ university Assignments.
- ACC707 Accounting and Finance Assignment: Evaluating Investment Decisions, Budgeting Strategies, and Financial Performance Analysis
- NCO201 Learn to Learn, Learn for Life TMA-01: Developing Self-Directed Learning Through the Journey of Mastering Public Speaking
- PSS219 Public Safety and Security in Singapore Group-Based Assignment: Strengthening National Resilience Through Policy Responses from the 2025 Committee of Supply Debate
- MTH240 Engineering Mathematics I Assignment: Heat Transfer, Chemical Balancing, Circuit Analysis, Signal Processing, and Matrix Theory
- Engaging Youth with IBM Skills Build Assignment: Designing Innovative Strategies for Skill Development and Career Growth
- BUS368 Innovation Management and Digital Transformation Assignment: Managing Innovation in Foldable, Trifold, and Stretchable Display Technologies
- BUS366 Assignment: Process Improvement and Recruitment Optimization Using Lean Six Sigma Methodology
- HBC203 Statistics and Data Analysis for the Social and Behavioural Sciences TMA-01: A Comparative Analysis of Workplace Wellbeing Interventions and Their Impact on Employee Productivity
- BCAF003 Business Accounting Assignment: A Comprehensive Study on Bank Reconciliation, Cash Controls, Inventory Valuation, and Financial Analysis
- MGT201 Managing Self and Others Assignment: Exploring Generational Challenges and Leadership Styles to Enhance Wellbeing Using the PERMA Model