| University | Northumbria University Newcastle (NUN) |
| Subject | SM9633: International Business and Innovation |
Assessment Brief
Based on the case of Lego entering the Vietnam market, students are required to address the 5 questions below by (1) applying relevant academic theories and literature; (2) using sufficient self-collected research data to adjust and support the answers.
1. Considering the multi-faceted drivers of FDI location choice (e.g. national-level, industry-level and firm-level), what location-specific advantages could Lego exploit from Vietnam?
2. Utilising relevant analytical tools (e.g. Value chain, VRIN or resource portfolio), critically analyse Lego’s ownership advantages (Os), classifying them into Oa; Ot and Oi.
3. Internalisation advantages refer to the ability of a firm to leverage its ownership advantages abroad (e.g. the transfer of intangible assets, knowledge), how can Lego internalise its ownership advantages (Os identified in Q2) into Vietnam?
4. With reference to national culture frameworks (e.g. Hofstede, GLOBE, High-context vs low-context etc.), critically discuss the impact of cross – culture differences (Danish vs. Vietnam) on Lego’s managerial practices by taking into account both the obstacles and advantages.
5. Drawing upon relevant innovation literature, critically discuss what types of innovation strategies Lego has adopted over the past years. In addition, with which local institutions or firms could Lego collaborate with in Vietnam to enhance its innovation capabilities, and what challenges might arise from these collaborations?
Hire a Professional Essay & Assignment Writer for completing your Academic Assessments
Native Singapore Writers Team
- 100% Plagiarism-Free Essay
- Highest Satisfaction Rate
- Free Revision
- On-Time Delivery
Mapping to Programme Goals and Objectives
This assessment will contribute directly to the following Undergraduate programme goals and objectives. (Insert an ‘X’ in boxes where applicable, referring to Undergraduate Programme Specification Appendix X for mapping details)
Knowledgeable about the theory and practice of international business and management
Objectives:
Students will be able to:
| X | 1. | Demonstrate current knowledge and understanding of the major functional areas of business. |
| X
|
2. | Demonstrate current knowledge and understanding of specialist areas of business. |
| X | 3. | Demonstrate, through the application of knowledge to business contexts and scenarios, their abilities of analysis and synthesis. |
Skilful in the use of personal, professional and managerial techniques and processes
Objectives:
Students will be able to:
| X | 1. | Demonstrate the application of the following transferable skills: numeracy, literacy, communication and time management. |
| X | 2. | Demonstrate the managerial skills of customer needs recognition, problem solving and critical thinking. |
| X | 3. | Apply managerial and leadership techniques of team building, decision making and leadership. |
Employable as graduates
Objectives:
Students will be able to:
| 1. | In the context of securing graduate employment, demonstrate the skills of self presentation (through CVs, interviews and assessment centre testing). | |
|
|
2. | Demonstrate an active awareness of the graduate employment market. |
| 3. | Demonstrate an active engagement with a range of graduate employers and professional bodies. |
Aware of ethical issues impacting on business and professional practice
Objectives:
Students will be able to:
| 1. | Demonstrate an understanding approaches to Corporate Social Responsibility and their impact on organisations and individuals. | |
|
|
2. | Demonstrate a personal response to an ethical or governance business dilemma. |
| X | 3. | Demonstrate an understanding of different perspectives towards business ethics including shareholder, stakeholder and critical approaches. |
Stuck with a lot of homework assignments and feeling stressed ? Take professional academic assistance & Get 100% Plagiarism free papers
Do you need help with your SM9633: International Business and Innovation assignment? Our online assignment help in Singapore is here for you. Looking to pay someone to do my assignment for me? We’ve got you covered. Our business assignment writing help provides top-quality support for Singaporean students. Pay our experts for professional guidance and excel in your coursework effortlessly. Trust us to help you achieve academic success.
Looking for Plagiarism free Answers for your college/ university Assignments.
- BUS306 Risk Assessment Case Study: Outback Retail Ltd Audit Strategy and Substantive Testing Plan
- PSB6013CL Digital Marketing Strategies Project: Exploring Consumer Purchase Intentions in the Fashion E-Commerce Industry
- FinTech Disruption Assignment Report: Case Study on Digital Transformation in Financial Services Industry
- Strategic Management Assignment : Netflix vs Airbnb Case Analysis on Competitive Strategy and Innovation
- Strategic Management Assignment Report: Unilever Case Study on Industry Analysis and Growth Strategy
- PSB6008CL Social Entrepreneurship Assignment Report: XYZ Case Study on Innovation and Sustainable Impact
- MBA Financial Management Global Case Study Assignment: Corporate Valuation & Investment Analysis
- CM1040 Web Development Presentation: Connecting Responsive Design with Data Security
- 7WBS2009 Financial Management Assignment Report: Ratio Analysis and Investment Decision for Alpha and Beta plc
- PSB7003CL Entrepreneurship and Innovation Assignment Report: CW2 Analysis of Organisational Practices and Strategic Innovation Implementation