| University | Murdoch University (MU) |
| Subject | MBS664: Design and Evaluation of a Firm’s Business Model and Strategies |
2. Select a company from any industry and any country in the world and use the business model canvas to design a business model for the company. Undertake independent research on the company to design the business model canvas for the company, with a key focus on the nine building blocks listed above.
3. The assignment should explain how the company’s business model enables the company to execute its business strategies.
4. Write an evaluation of the company’s business model identifying its strengths and weaknesses and how and why the company’s business model differs from that of a key competitor in the same industry.
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