This poster will depict a synthesis of the marketing strategy for the brand of your choice: Marketing/ Branding, Assignment, NUS, Singapore

Assignment Task

This poster will depict a synthesis of the marketing strategy for the brand of your choice.

• An analysis of the external and internal environment
• A competitor analysis
• The approach taken to STP
• Strategic use of the brand, both internally and externally
• The marketing mix
• Evidence of ethical and sustainable marketing practices

References (Harvard Style)

Choose a brand
Three Criteria:

1. Personal interest in brand
2. Availability of data and information
3. Availability of content for the marketing concepts and processes

This can be any brand but it MUST NOT fall in to this list of Interbrand’s best global brands. https://www.interbrand.com/best-global-brands/ visit WARC, MarketLine, Statista & Euromonitor