BHT3029: After your group has met with your client and gained a better understanding of client’s background and expectations, you and your team members will review the problem statement and further scope it to a doable level. Determine the SMART goals and any other research needed: Major Project Assignment, TP, Singapore

Overview:

After your group has met with your client and gained a better understanding of client’s background and expectations, you and your team members will review the problem statement and further scope it to a doable level. Determine the SMART goals and any other research needed.

Once there is a group’s problem statement and some clarity, you should be in a position to ideate and develop a proposal with deliverables, resources needed, more tasks and action plans, etc.

To encourage diverse viewpoints, foster creativity, and thoroughly explore potential solutions for presentation to the client, each team member must craft an individual written proposal and present it for evaluation within the group. This process aims to facilitate a robust exchange of ideas, allowing the team to identify the most compelling proposal for client consideration.

Customer Loyalty

Will instead be working on:

• Building a greater online presence in the social media marketing space eg. TikTok and Instagram
•  The target market will therefore be consumers on these platforms
• The intent is to build brand and product visibility via content released on these platforms and therefore build brand loyalty
• Students may explore resources needed to set up such a talent pool and the roles and responsibilities of this new department if it were to be created in-house.

There are 2 components in this pitching assignment:
a. A pitching paper (written)
b. A pitching presentation (oral)