The Assignment Task:

You MUST choose one company from the official list of companies provided on your eLP for this semester. Explain how successful you think that company is, and discuss the strategic reasons behind that success.

Your explanation will include an analysis of the contribution made by the leadership of the company and will go on to suggest strategies and/or actions for ensuring future success in a sustainable manner.

You should read the Guidance on pages 2-4 and the Marking Rubric on pages 7-8 of this brief to understand how you should approach the assignment and how marks will be allocated.

Further guidance, including examples of marker feedback (shown in Lecture 8) and Revision Audio-Visual Presentations will appear on the eLP

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Knowledge & Understanding:

MLO-1: Know how leaders and various stakeholder groups measure and appreciate business success.

MLO-2: Understand how to critically evaluate endogenous and exogenous strategy perspectives for a sustainable business environment.

Intellectual / Professional Skills & Abilities:

MLO-3: Develop Desk Research skills in preparing and writing a thoroughly researched and compelling strategic argument for a company.

MLO-4: Ability to critically analyse business strategies and present suitable, feasible, acceptable and sustainable recommendations to business leaders in a succinct manner.

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