| University | Singapore Management University (SMU) |
| Subject | Innovation Strategy and the Corporation |
- How does your company create innovation and where does this fit in terms of overall corporate strategy?
- How does your company manage innovation internally (and externally)?
- How does your company appropriate and exploit innovation?
- As an aid to constructing your case study, think about the following:
- What are the key innovation processes and how are they managed?
- What is the strategy to source, capture, and exploit innovation?
- How does what you find in your company relate to theoretical concepts/frameworks?
- What can your company do better in terms of innovation?
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