| University | Northumbria University Newcastle (NUN) |
| Subject | NX9524: Digital Business |
- Opportunities and challenges that the chosen organization faces when utilizing digital channels.
- The roles that different business functions (e.g. marketing, finance, HR, etc.) have played in the organization’s attempt to deliver a successful digital operation.
- Issues surrounding customer privacy and security that the chosen organization may face when engaging in digital business.
- Identify and discuss the single biggest challenge their chosen organization faces when doing business digitally;
- Provide two recommendations for how the organizations can tackle this challenge moving forward.
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