Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software: Social Media and Online Reputation Course Work, SUTD, Singapore

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University Singapore University of Technology and Design (SUTD)
Subject Social Media and Online Reputation
  • Analyze the key concepts of Social Media and evaluate their evolution with respect to hardware, software, service provision, supply, and as a medium for advertising and communication.
  • Critically examine the impact of Social Media on Online Brand Reputation and identify opportunities and challenges for marketers in this area Indicative Content
  • Introduction to social media and Online Reputation
  • Social Media Goals and Strategy
  • The Digital Consumer
  • Influencer Marketing
  • Content Marketing
  • Social Listening
  • Crisis Management
  • Personal Branding

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