| University | Temasek Polytechnic (TP) |
| Subject | Customer Engagement |
Question 1
Conduct an academic search on the definition and development of customer engagement, in particular to the area of service-dominant logic of services marketing. Examine, critically analyze and consolidate different research on how customer engagement could affect retail service strategies.
Question 2
Based on the above review of customer engagement, choose a retail service provider which involves social media or metaverse as a marketing channel, critically analyze the services marketing strategies and evaluate the impacts of customer engagement on service quality in a light.
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