| University | James Cook University (JCU) |
| Subject | Digital Marketing |
Critical analysis of digital trends in the industry that you aim to work in the future and discuss the future impact on your digital personal branding.
Propose digital marketing implementations based on a sound strategy to build or improve your personal brand. This includes a value proposition for yourself as a brand and identification of your target audience. You also need to establish your career’s long-term (5 – 10 years) and short-term objectives.
A strong strategy must be supported by evidence, reasoning, and the measurability of SMART objectives.
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