| University | University of Sunderland (UoS) |
| Subject | SIM336: Strategic Management |
The new environment because of the Covid-19 pandemic and the escalation of geopolitical events raises the question, “How does strategic management enable companies to navigate the New Normal?”
Task
- Select an industry and analyze the impacts of the Covid-19 pandemic and geopolitical events on the selected industry.
- Conduct a strategic analysis (internal and external) of a company in this selected industry. Using strategic management models and theories to interpret the research is necessary.
- Evaluate the effectiveness of the company’s current strategies.
- Recommend possible solutions to address the strategic issues or Recommend feasible strategic options for the company.
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