| University | PSB Academy (PSB) |
| Subject | Digital Media Communication |
You are a junior account manager at Make Advertising Exciting (MAE) a boutique advertising agency specializing in using social media to communicate effectively with a target audience.
Your potential client is a small business called “Carry on Sunday“, which opened 6 months ago. The business sells everyday carry (EDC) products such as key rings, slim wallets, phone cases, charging cables, and related accessories that are known for their unique and clean aesthetics.
Carry on Sunday (COS) customers are primarily made up of local buyers who have come to know the brand through word-of-mouth and at local maker space events. COS has no online presence.
However, COS wishes to attract more international customers within Southeast Asia, therefore it is time to go online. COS believes that by creating a strong digital media presence online, it will attract young, affluent, and savvy international buyers within Southeast Asia.
Your account director, Sam, has asked you to develop a digital plan on how COS can engage its target audience effectively to achieve its goal.
He wants customers shopping with COS to be wowed with a unique visual experience.
The strength of your digital plan will determine whether COS will become a client of MAE. To succeed you must provide strong details of the Platforms, Tools, and relevant Analytics that can help COS achieve its goals.
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