MKT306: Explain the nature of marketing strategy and its significance for the organization. Assess the drivers and factors affecting: Distribution and Sales Management Assignment, UOS, Singapore

• Explain the nature of marketing strategy and its significance for the organization.
• Assess the drivers and factors affecting the choice of marketing strategies.
• Evaluate appropriate models and techniques that aid the strategic marketing
  process.
• Analyze contemporary marketing issues and problems in a strategic context.
• Interpretation of advanced information and marketing data handling skills.
• Assessing communications skills to develop effective relationship marketing.

Part 1

• An evaluation of the chosen brand’s current performance should include the use of relevant market performance data to underpin your evaluation, for
  example market growth, sales trends, profitability, etc.
• A critical evaluation of the brand’s customers and identification of the key drivers in aligning the brand to the preferences of this target group(s).
• An identification of the brand’s key competitors and exploration of how they gain competitive advantage.