Explore the role of marketing in today’s business environment. Critically discuss the concept of marketing that applied to the choice: Sales and Market Case Study, SMU, Singapore

Tasks

Task 1: Explore the role of marketing in today’s business environment
1.1 Critically discuss the concept of marketing that applied to the choice of your hotel or restaurant.

Task 2: Understand the concepts and application of market segmentation, targeting, and positioning
2.1 Describe how the hotel, F & B operator, or Tourism attraction operator of your choice applies its concept of market segmentation.
2.2 How do the hotel, F & B operator, or Tourism attraction operator of your chosen position themselves in the market? What market do they target?

Task 3: Explain new-product development key stages and application of marketing strategies
3.1 Critically analyze the key stages and application of marketing that the hotel, F & B operator, or Tourism attraction operator of your choice has decided to develop some new products.

Task 4: Identify and analyze the individual elements of the Marketing Mix
4.1 Identify what are the Marketing Mix of the hotel, F & B operator, or Tourism attraction operator of your choice.
4.2 Analyse the individual elements of the marketing mix.

Task 5: Understand concepts of integrated marketing communications
5.1 Discuss what are the concepts of integrated marketing communications that the hotel, F & B operator, or Tourism attraction operator of your choice applied?

Task 6: Develop effective marketing communications using the five Promotional tools
6.1 Discuss in detail the five promotional tools that the hotel, F & B operator, or Tourism attraction operator of your choice can apply?
6.2 Discuss how the hotel, F & B operator, or Tourism attraction operator of your choice is able to develop effective marketing communications by using the above five promotional tools.

Task 7: Understand the nature of the role of professional sales
7.1 Discuss how the hotel, F & B operator, or Tourism attraction operator of your choice be able to practice the professional sales technique?

Task 8: Analyse the importance of a marketing information system and marketing research
8.1 Explain why it is so important to have a marketing information system and the hotel, F & B operator, or Tourism attraction operator of your choice need to conduct marketing research?
8.2 Using the hotel, F & B operator, or Tourism attraction operator of your choice as an example, conduct product marketing research, and analyze the result with a detailed explanation.

Task 9: Implement and evaluate a marketing plan
9.1 Discuss the marketing plan of the hotel, F & B operator, or Tourism attraction operator of your choice.
9.2 Evaluate the marketing plan and whether it is suitable for the hotel, F & B operator, or Tourism attraction operator of your choice.