| University | National University of Singapore (NUS) |
| Subject | B2B Sales Strategy |
Assessment Details:
The assessment is based on identifying, researching, and profiling a prospect buying organisation for this semester’s Industry Organisation’s product/service.
In this assessment, the prospect buying organisation is: Golden Village Multiplex Pte Ltd and this semester’s industry organisation is Impossible Foods.
You will need to justify why your group have chosen the prospect buying organisation, why the industry organization products will be of value to them, and identify an individual in that organisation with whom to begin the relationship building process. You will be building up your assessment 2 based on the contents
you wrote for this assessment in the next task. You will work on preparing elements during class time through practical application activities. You will also work outside class on this project and will be required to do independent research using the RMIT Library online databases.
Your report needs to cover the following headers:
a. Description of prospect buying organisation Be as specific as possible. For example, name, address, business focus, potential needs etc)
b. Rationale(s) for choosing Golden Village Multiplex Pte Ltd as Impossible Foods prospect buying organisation
You need to use 2 to 4 research materials to support your rationale(s)
Specifying the needs of this market of buyer
Why Impossible Food products are important and will be of value to Golden Village etc
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