| University | City College Singapore (CCS) |
| Subject | MPMM7113: Marketing Management |
Assume that you are the marketing director, prepare a report to outline the key success factors of the company. Also, propose the next course of marketing actions for your company to compete with other established e-commerce platforms to place the company as the preferred brand in Malaysia.
You need to identify ONE) marketing product/project that you think fails in its marketing strategy implementation. It can be a product/project from a local or foreign company. By focusing on the element of 4Ps, you are required to identify the aspect of the marketing failure. Why do you think the product/project fail? What should be done to make it successful? At the beginning of this assignment, you need to provide an introduction about the product/project before discusses on the marketing failure. Include figures or pictures whenever appropriate.
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