You are to imagine that you represent the market implementation group of an existing multinational corporation: International Marketing Assignment, KU, Singapore

You are to imagine that you represent the market implementation group of an existing multinational corporation that has decided to take one of its brands into a new country.

Your responsibilities, as a group

• Chose a foreign country to enter,
• To develop an international marketing plan for and to submit this plan in a written format. To ensure you only focus on relevant areas, conduct your analysis in the context of the impact the environmental forces will have on key components of your marketing strategy.

If an environmental issue does not impact any of these areas, it is not relevant and therefore should not be included in the plan. Ensure that you supplement these areas with a rich variety of relevant market, commercial, and academically referenced sources.