Select an Advertising Campaign of your choice that showcases the promotion of a brand/product: Advertising and Public Relations Assignment, KU, Singapore

Learning Outcomes
At the end of the course, students would be able to:
A. Describe the foundational principles, theories, and processes associated with Public Relations & Advertising both historical and contemporary.
B. Critique the Public Relations & Advertising Techniques & Tactics used in contemporary organizations to assist in achieving strategic goals.
C. Analyse how the media industry influences outcomes across various political and social scenarios.
D. Describe the skills required to manage the various media platforms in a variety of circumstances
E. Demonstrate writing techniques required to construct a suitable press release in order to achieve strategic and tactical objectives.
F. Prepare all necessary components of a press conference in order to achieve tactical objectives
G. Critique the role that New Media has in influencing Advertising and Public Relations trends and the responses contemporary organizations may take.

The World of Advertising Campaigns

Select an Advertising Campaign of your choice that showcases the promotion of a brand/product. The campaign should comprise various Advertising tools and tactics which you must critique in the submission.

You need to evaluate the success/failure of the said campaign and use measurable outcomes to support your proposition. Provide suitable Advertising strategies as recommendations for improvement.